2022 Grand National Results. 2 Dead & 23 Non Finishers.

Another Grand National, more unnecessary deaths, suffering and injury, more empty promises of better safety. The only solution is to ban the race.

Another Grand National has come to pass with the usual annual outrage and furore over the tragic and unnecessary deaths, suffering and injury to the horses. The 2022 event again witnessed the same carnage as previous years with 25 (60%) of the 40 horses not finishing because they were not fit enough to do so and 2 deaths to add to the long list over the decades. One sustained a traumatic head injury and was treated overnight by a team of specialist vets at Liverpool university to no avail. Two other horses died in other races at the event.

Meanwhile commentators and broadcasters reported on the jolly good time everyone had, how wonderful the ladies looked in their finery and what a fairy tale ending it was for the winning jockey, but of course as usual it was not a fairy-tale for the struggling horses.

Futile Grand National protests from animal charities.

The millionaire amateur jockey received a 9 day ban and £400 fine for over whipping the winning horse, a pointless punishment as he is now retired and when interviewed assured everyone that the welfare of his horse was at the forefront of everything he did.

The RSPCA and League Against Cruel Sports charities made their futile protestations for better safety standards as they do every year. These of course are met with the usual responses from the racing authorities who insist they have introduced measures over the last decade that have reduced the injury rate which is blatantly not so.

Racehorses falling at fence
Can anyone honestly suggest horses enjoy this?

Ban the Grand National

The calls for stricter safety measures that follow every Grand National will come to nothing because the only realistic way of making it safe for the horses is to ban the event altogether and this will never happen.

It will never happen because the National is proclaimed as the most famous race in the world, the most prestigious and popular event of the year and a ritual beloved by most of the British public. It also makes many people rich and swells the coffers of the betting and equine industry, Treasury and associated businesses. Realistically it is impossible to put a stop to it.

But is it really worth the lives and suffering of so many horses? Well, it would appear that in most people’s eyes the answer is yes. So, it is probably time to accept that the UK is not the nation of animal lovers with the best animal welfare legislation in the world, because if it was, we would not allow this to happen every year.

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Pet humanisation, the pet trade and fam-jams.

The trend of pet humanisation is making billions for the pet trade and other retailers as they manipulate gullible pet owners to buy unnecessary items like pet pyjamas.

Trends and fads concerning pets come and go, as and when we get bored with them. The most recent fad to pique our interest this Christmas is to dress the whole family including the family pets in matching pyjamas or loungewear. Why? Who knows, but the worldwide pet industry particularly China, the USA and UK is making billions because of pet humanisation.

Not a year goes by without our poor pets being burdened with a new fad created to satisfy our misplaced force majeure or compulsion to demonstrate our love for them. Dogs, our supposedly bested friends that we love so much, tend to endure most of this selfish desire on our part.

Most are fuelled by social media and patronised sadly by our celebrity role models. This idea stemmed from last Christmas when family sets of PJs were on offer, and it did not take long for marketing brains to come up with the idea of including our other family members.

Retailers quick to cash in on our eccentricities.

UK Retailers like Next, Gap, Primark and Pets at Home have all jumped in providing matching festive family PJs sets for animals referred to as ‘Fam Jams’. With the help of Instagram they will no doubt become a short-lived hit. And as with all these types of fads, animal welfare and rights campaigners are outraged. But their protests are always ignored as they are viewed as spoil sports with no sense of humour as its only a bit of fun – isn’t it?

Unfortunately, most of these fads sadly tend to belittle our pets in some way and are done purely for our amusement by supposedly making them look cuter, rather than bringing any benefit to the animals.

Retailers and pet accessory industry have always been adept and quick to cash in on our love for our pets particularly our beloved dogs. Over the years they have invested in market analysts, designers, psychologists and behaviourists to guide them on the best course of action to provide for our whims.

A few years ago they were quick to notice an emerging trend of pet owners who wanted to treat their pets as equal members of the family, little people or surrogate babies and give them similar diets, presents and lifestyles.

Pet Humanisation – an awesome opportunity.

The pet trade soon dubbed this trend “pet humanisation” which they define as:

“Pet humanisation is a natural expression of the “pets as family” trend, whereby pet owners treat their pets like children and are highly receptive to products similar to the ones they use for themselves.”

Petprofessional.com.au

And encourage ‘pet-preneurs‘ to cash in as the:

fur baby phenomenon is providing an awesome opportunity for those ‘pet-preneurs’ willing to take a risk on a new pet product idea.

And so the trade is gleefully obliging us by  producing birthday and Christmas presents, designer outfits, automated food dispensers, mouthwash and even electric toothbrushes and companies can even arrange glittering parties.

Dog, pet humanisation,designer clothes, dressing up animals, animal ethics

Pet humanisation is now the main driving force of pet trade profits.

It is now the main market driver bringing them great riches and is yet another reason the industry is one of the few that avoids all the slowdowns in the world economy and continues to increase its sales and profit margins year after year. Investors rush to get into the market because they know that pet owners are extremely eccentric in their behaviour and easy to manipulate to quickly part with money on fads and crazes.

Behind the scenes they are no doubt having a good laugh as they take all this money out of the pockets of gullible pet owners with perhaps too much love for their animals. It seems sad that we insist on falling for this retail manipulation when it does not benefit our animals in any way.

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