Pet humanisation, the pet trade and fam-jams.

The trend of pet humanisation is making billions for the pet trade and other retailers as they manipulate gullible pet owners to buy unnecessary items like pet pyjamas.

Trends and fads concerning pets come and go, as and when we get bored with them. The most recent fad to pique our interest this Christmas is to dress the whole family including the family pets in matching pyjamas or loungewear. Why? Who knows, but the worldwide pet industry particularly China, the USA and UK is making billions because of pet humanisation.

Not a year goes by without our poor pets being burdened with a new fad created to satisfy our misplaced force majeure or compulsion to demonstrate our love for them. Dogs, our supposedly bested friends that we love so much, tend to endure most of this selfish desire on our part.

Most are fuelled by social media and patronised sadly by our celebrity role models. This idea stemmed from last Christmas when family sets of PJs were on offer, and it did not take long for marketing brains to come up with the idea of including our other family members.

Retailers quick to cash in on our eccentricities.

UK Retailers like Next, Gap, Primark and Pets at Home have all jumped in providing matching festive family PJs sets for animals referred to as ‘Fam Jams’. With the help of Instagram they will no doubt become a short-lived hit. And as with all these types of fads, animal welfare and rights campaigners are outraged. But their protests are always ignored as they are viewed as spoil sports with no sense of humour as its only a bit of fun – isn’t it?

Unfortunately, most of these fads sadly tend to belittle our pets in some way and are done purely for our amusement by supposedly making them look cuter, rather than bringing any benefit to the animals.

Retailers and pet accessory industry have always been adept and quick to cash in on our love for our pets particularly our beloved dogs. Over the years they have invested in market analysts, designers, psychologists and behaviourists to guide them on the best course of action to provide for our whims.

A few years ago they were quick to notice an emerging trend of pet owners who wanted to treat their pets as equal members of the family, little people or surrogate babies and give them similar diets, presents and lifestyles.

Pet Humanisation – an awesome opportunity.

The pet trade soon dubbed this trend “pet humanisation” which they define as:

“Pet humanisation is a natural expression of the “pets as family” trend, whereby pet owners treat their pets like children and are highly receptive to products similar to the ones they use for themselves.”

Petprofessional.com.au

And encourage ‘pet-preneurs‘ to cash in as the:

fur baby phenomenon is providing an awesome opportunity for those ‘pet-preneurs’ willing to take a risk on a new pet product idea.

And so the trade is gleefully obliging us by  producing birthday and Christmas presents, designer outfits, automated food dispensers, mouthwash and even electric toothbrushes and companies can even arrange glittering parties.

Dog, pet humanisation,designer clothes, dressing up animals, animal ethics

Pet humanisation is now the main driving force of pet trade profits.

It is now the main market driver bringing them great riches and is yet another reason the industry is one of the few that avoids all the slowdowns in the world economy and continues to increase its sales and profit margins year after year. Investors rush to get into the market because they know that pet owners are extremely eccentric in their behaviour and easy to manipulate to quickly part with money on fads and crazes.

Behind the scenes they are no doubt having a good laugh as they take all this money out of the pockets of gullible pet owners with perhaps too much love for their animals. It seems sad that we insist on falling for this retail manipulation when it does not benefit our animals in any way.

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The London airport monkey run.

The London Airport monkey run involved the suffering and death of thousands of monkeys. So many that the media dubbed it the massacre of the monkeys.

Hundreds of thousands of research monkeys and baboons passed through Heathrow Airport between the Second World War and the 1980’s for the pet trade and biomedical research. The airline route was colloquially known as the London airport monkey run by the airlines. There were so many fatalities involved that at one point the media dubbed it the massacre of the monkeys.

The shipments were mostly from India and Africa but also South East Asia and South America. Most were heading for North America and Europe although many were imported into the U.K. In the fifties and sixties there were also specially chartered flights arriving at airports across the country full of monkey shipments. Some of them managed to escape causing media headlines.

London airport monkey run.
Rhesus monkeys at London airport c1960 destined for research. T E Patterson was one of the largest primate traders in the U.K.

The London airport monkey run caused horrific suffering and deaths .

On New Year’s day 1955, 457 Rhesus monkeys were left in an unventilated British Overseas Airways Corporation (B.O.A.C) van for three hours on the tarmac at London (Heathrow) Airport awaiting loading. When the back door was opened 394 had suffocated to death. Some cynics suggested that the monkeys met a better death by suffocation than they would have done had they reached their destination. Another 1,000 sitting in two ventilated vans survived.

Although a deplorable incident, it was unfortunately a regular occurrence over the decades. Tens of thousands suffered and died from dehydration, pneumonia, starvation, asphyxiation, disease and shock. This was caused by unsuitable crating, overcrowding, extreme temperature and air pressure changes, shock and a total lack of understanding of their needs.

Thousands also suffered or died before reaching the aircraft during capture and holding and journeys to the departure airport. And of course few survived the research done on them.

London Airport monkey run.
60 monkeys in 9 open cages packed seven per cage in cages only suitable for three arrived ‘terrified’ and in a state of shock’ destined for medical research and imported by Shamrock Farms one of the largest primate dealers. Daily Mirror February 1970

RSPCA open a hostel to deal with the carnage.

The situation was so awful that the airlines were forced to seek advice and guidance and turned to the RSPCA. In 1948 the RSPCA had protracted negotiations and discussions  with the airline companies and the Ministry of Civil Aviation and the Society agreed to act as a clearing house for scientific and practical knowledge on the transport of animals by air.

They also agreed in principle to lease land on the airport to construct a reception centre to care for animals delayed on their journeys or transiting where they could be given food, lodging, exercise, first-aid or veterinary attention. This 24 hour facility opened in 1953 as the RSPCA Airport Hostel for animals.

RSPCA Airport Hostel, Heathrow airport oppened in 1953.
The hostel opened in 1953 to deal with the carnage .

Horror sea voyages.

But it was not just by air that there were problems. The fifties were a cross over time when animal dealers were moving from sea transport to aircraft, but monkey shipments were still suffering on board ships. In September 1959, 300 monkeys left Singapore on what was called a “horror voyage” to London onboard a Ben Line Steamer, and 120 were found dead when they arrived at the docks.

Large adults, youngsters and pregnant females had all been crammed together in crates and fought over food killing each other. They were taken to the RSPCA airport hostel for care, the only place that existed to deal with such an emergency. One the RSPCA staff stated to the media that “it was a terrible sight. I shall forget it for as long as I live”. The monkeys then had to face another voyage to Rotterdam and their destination.

The RSPCA and the media campaigned throughout the 1960’s and into the 1980’s to end the carnage but incidents continued.

Over the next few decades, the staff were to witness regular weekly horror shows and helped and comforted these frightened, stressed and pitiful monkeys. Pulling out the dead and dying and new-born babies or aborted fetuses would often reduce them to tears.

Investigations always promised and guidelines introduced but little changed.

But the horror continued into the 1960’s even though the Government introduced the British Standards for the Carriage of Live Animals by Air in 1961. And in 1970 the International Air Transport Association published mandatory minimum guidelines for transporting animals to those airlines that were members. But few were members and those that were, often ignored them. The guidelines were also badly flawed because of lack of understanding.

Massacre of the monkeys.
Dead squirrel monkeys which were the most commonly used South American primate for biomedical research and pets as they were small and easy to handle. The trade and deforestation decimated wild populations and some species are still vulnerable.[Photo: John Brookland 1979].

It was never going to change because shippers were only interested in keeping shipping costs to the minimum and the carriers did not want to lose money by refusing trade. The airports realised that if they intervened the shippers would avoid Heathrow and route them elsewhere.

Massacre of the monkeys.
Dejected and confused young baboons just released from their cramped crates receiving rest and comfort at Heathrow’s quarantine station before their onward flight to America destined for research. It was always upsetting to see them. [Photo: 1981 John Brookland]

I unfortunately experienced these tragedies in the 70’s and 80’s as an animal inspector and manager of the then Animal Quarantine Station that took over from the RSPCA. What upset me most was the look of despair, hopelessness and fear on their little faces and their dejected demeanour.

Even more sadly they would often put their hands through the wire for reassurance which was heart-breaking. The shame of it allis that the U.K Ministry of Agriculture could have stopped the trade through the airport but decided to ignore it.

Massacre of the monkeys.
Staff care for a shipment at Heathrow’s quarantine station in 1982 before their onward flight. It was heart-breaking when they put their hands out for food and reassurance.[Photo: John Brookland]

Monkeys are still shipped round the world for research.

Deaths continued well into the 1990’s and even today more than 80 years after it all started, primates are still being airlifted in some parts of the world. The numbers may be much smaller and the conditions more controlled but there are still instances where they suffer and die. Welfare organisations still plead with airlines to stop carrying them. They have had some success with many having placed a ban on their carriage.

Associated Book:

A book chronicling the cruelty and suffering caused to animals passing through Heathrow Airport in 1970/80s with graphic images and Foreword by Sir Peter Scott.

Injury damage to health and Cruel treatment book cover
ISBN: 9781519300164 56 pages with b/w photos. RRP £4.99 + £1.50 p&p. UK Orders Only Non UK please contact bitzabooks@gmail.com for price.
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