-
Downfall of the Alternate Animal Sanctuary
It’s time to regulate private animal rescue sanctuaries. The events surrounding the demise of the Alternate Animal Sanctuary in Lincolnshire demonstrates the urgent need to regulate such enterprises and shows there are instances when animals need protection from their saviours. The situation began with a lady who found she “could not say no” – a…
-
Can we please dispense with the term “Forever Home”.
When, where and why did the the phrase “forever home” cross over from bricks and mortar to be used in the context of finding new homes for rescued animals? Which marketing guru conjured up this gem of an extremely successful marketing and fund-raising tool. Surely though its use has run its course and the word…